I chose to write copy because I believe in the power of words.
I know, cheesy, right?
Not to me.
And when you think about it, not to you either. Because words are everywhere and they effect you even when you don’t notice.
They still get through to you - if they are well written.
Here’s the thing, though: I don’t like waffle or bullshit. I like to write concisely so that the message is clear.
Over the years, I’ve seen a lot of business writing. Much of it over-blown and convoluted.
I’m on a mission to: