So, to recap, I write copy because I believe in the power of words. And I believe that:
Are the most important things in any writing.
When you hire me to write copy for you, I follow a five step process so you will always know what’s happening:
In the phase I make sure I understand what it is that you need.
I’ll write a proposal detailing what I believe you have asked for. It will include timescales, cost and any assumptions about what you will be taking care of.
Then, between us, we will draw up a full brief for the work. The purpose being, to ensure we both know exactly what I’m going to be producing.
Next, I will do the necessary research and write the initial draft(s). I expect there will be three drafts:
You are happy with what I’ve produced and so the words go live, get printed etc. (depending on the medium).