Keeping a blog is about sharing your writing with the world - isn’t it?

I'd argue that it's both - to some extent.

Whether you call it content marketing or just blogging, we do it as a way to share ideas and information.

The platform we choose is almost as important as the content, though.

Because if your choice of platform doesn’t suit your workflow, your posting habit will soon stop.

The blogging process might look something like this:

  1. Get an idea for a blog topic
  2. Research the idea
  3. Work out your angle
  4. Create a draft
  5. Edit the draft
  6. Publish and promote

Yeah, that’s the process.

What about the platform? By platform I mean: WordPress, Blogger, Jekyll, Squarespace, self-built , etc.

There are loads of blogging platforms - some better than others.

Aside from key features like:

  • Publish from any device
  • Custom domain support
  • Markdown support
  • Search Engine integration

What else must your chosen platform do?

It’s possibly a long list. But what about this?

Your platform should inspire you to write - frequently

There’s no point to blogging if you don’t keep it up. And there’s no point if you are writing stuff nobody wants to read.

So, if you enjoy using your chosen platform, that goes a long way to helping you write consistently.

When I first started blogging, I used WordPress. Like most people.

Then, I switched to Blogger for a while, because WordPress started to feel too bloated.

I soon get fed up with Blogger (and have never been back since) the user interface feels clunky.

I built my own and used that for a while. But then, I was constantly tweaking the code and not writing as much.

Next, I switched to Jekyll. I like the simplicity it offers - I still do. However, it's probably a bit too simple.

I then went on a round-trip back through most of them again until I arrived on Ghost, the platform I still use.

Ghost has the right balance of being a well-featured platform with a clean, tidy interface. It also stays out of the way and let's me write - from any device.

And there's the point: I find it a pleasure to use (I self-host my version you are reading now) and that makes it easy to keep writing.

I'm not here to sell Ghost to you, though. My point is: the blogging platform is important because of the effect it can have on how much and how often you write.